We Used to Run One of These Businesses
My name is Michael McDonnell. Before I built this agency, I owned and operated a pressure washing business in South Carolina. I built it from scratch, grew it through word of mouth and hustle, and eventually sold it.
So when I say I understand your business, I mean it literally. I know the slow winters, the equipment breakdowns, the margins on soft wash versus power washing, and the frustration of watching less skilled competitors outrank you on Google simply because they have a better website.
After selling, I spent years helping businesses grow through digital marketing. Eventually I made a decision: stop being a generalist and go all-in on the one industry I know better than anyone else.
That's why The Soft Wash Agency exists. Every system we build, every ad we run, every website we create is designed specifically for exterior cleaning companies. Not adapted from a dental template. Not recycled from a restaurant campaign. Built for your business from day one.
— Michael McDonnell, Founder